Event Based Marketing

Very interesting article on switching to event based marketing from the more traditional channel based system.  Interesting feature we should start looking for from campaign management vendors.

http://www.google.com/gwt/n?u=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FEnterpriseDecisionManagementWeblog%2F%7E3%2F261641128%2Fright-here-righ.html

Mark